Mobile Push Notifications
Mobile push remains the most direct way to reach customers who have your app installed. A notification appears on the lock screen the instant it's sent, whether the app is open, running in the background, or fully closed.
For businesses across UAE, GCC, and MENA, mobile push notifications work across both Android and iOS, reaching customers regardless of device type. These customer push notifications are particularly effective when app engagement itself is the goal: a customer who opens one is already back inside your product, ready to take the next step.
Always-On Visibility
A push notification reaches the lock screen whether the app is open, backgrounded, or fully closed, putting order tracking, payment alerts, and appointment reminders in front of the customer immediately.
Built on Existing Engagement
Mobile push reaches a customer who already opens your app, without per-message SMS costs, on a screen checked dozens of times a day. Unlike email, it doesn't compete with dozens of unread messages.
Cross-Device, Cross-Platform
Mobile push works across both Android and iOS from a single platform, reaching customers regardless of device type, with unified campaign logic for mixed audiences.
Mobile push notifications work best as part of a broader engagement strategy, one where the app itself is the primary touchpoint and push serves as the trigger that brings the customer back to it.
A retail business sends a push the moment an order status changes, cutting "where is my order" inquiries. A finance app sends a push for every login from a new device, giving customers real-time account security visibility. A healthcare provider sends a reminder two hours before a scheduled appointment, reducing missed visits.
Typical Business Scenarios
- Order tracking:
Customers receive a mobile push the moment their order ships, is out for delivery, or arrives, without needing to check an app manually. - Banking alerts:
Financial institutions notify customers of transactions, balance changes, or login activity the instant they happen. - Appointment reminders:
Clinics, salons, and service businesses reduce no-shows with timely reminders sent directly to a customer's device. - Loyalty rewards:
Retailers notify members of points earned, tier upgrades, or rewards about to expire, encouraging return visits. - Security notifications:
Businesses alert customers to password changes, new device logins, or suspicious activity, giving them the chance to act immediately. Push notifications can also support authentication workflows as part of Horizon Dit Customer Verification.