[Trusted Across UAE, GCC & MENA]

Rich Communication Services (RCS) for Business

Nothing to install. Nothing to prove. Just your brand, right there in the conversation.

RCS Business Messaging puts your brand directly in front of customers throughout the UAE and neighboring GCC markets, delivered straight into the messaging app already on their phone. Horizon Dit's RCS combines a verified sender identity, rich media, and interactive buttons with automatic SMS fallback, so delivery holds steady even where RCS adoption hasn't caught up yet.

Request a Demo
  • Branded, Verified Sender Identity
  • Rich Media, Buttons & Carousels
  • Automatic Fallback to SMS
  • OTP, Alerts & Marketing in One Channel
  • Agent Setup, Verification & Launch Handled for You

Recognized Before a Word Is Read

When customers can see exactly who's messaging them, they respond.

  • Verified
    Branded sender identity confirmed before a single message reaches a customer
  • Native
    Delivered inside the messaging app already on the device, no install required
  • Resilient
    Automatic fallback to SMS keeps delivery consistent everywhere
  • Rich
    Images, carousels, and reply buttons built into every conversation
[What Is RCS]

A Text Message That Looks Like It's Really From You

  • Branded & Verified Sender

    Every RCS Agent displays your business name, logo, and a verification badge, so customers know who's messaging before they read a word.

  • Rich Media, Not Just Text

    Product cards, video, and high-resolution images sit directly inside the conversation, no link required to see more.

  • Built-In Interactivity

    Suggested replies and tappable buttons let customers confirm, book, or browse without leaving the thread.

  • Automatic SMS Fallback

    If a device or carrier doesn't support RCS yet, the message still arrives as SMS, with no extra setup required.

RCS turns a standard text thread into a branded, interactive conversation, using the same carrier network that already delivers SMS. A verified sender badge and your logo appear automatically, so customers see who's messaging before they read a single word, no separate app, no download link, no account for them to create.

Etisalat and du both support RCS on their networks, giving UAE brands a carrier-backed channel that doesn't depend on a customer downloading anything new. Coverage today is strongest on Android, which fits a region with high Android penetration; iOS support is expanding but not yet universal, so RCS works best as a native complement to SMS rather than a full replacement for reaching every device.

A bank sending a branded, verified transaction alert, an airline sending a rich boarding-pass update, or a retailer showcasing a new collection through a full product carousel: RCS carries branding and interactivity a plain text message never could, without giving up SMS's underlying reach.

[How It Works]

Set Up, Get Verified, Start Sending

Getting started with RCS means establishing a verified brand identity first, not just switching on a channel. Horizon Dit handles registration and carrier approval, so your team only manages the parts that touch customers.

  1. Step 1
    Set Up
    Define your RCS Agent: business name, logo, description, and message use cases (OTP, transactional, promotional, conversational). This becomes the verified identity customers see on every message.
  2. Step 2
    Verify & Launch
    Horizon Dit submits your Agent for brand verification and carrier launch approval across supported networks, including Etisalat and du in the UAE. No ongoing effort required from your team once submitted.
  3. Step 3
    Send
    Once approved, send RCS messages through the same dashboard or API already used for SMS, with fallback built in from day one.
[RSC Use Cases]

Branded Messages for Every Customer Moment

From identity verification to product discovery, RCS carries the branding and interactivity a plain SMS never could, across the moments that matter most to a business relationship.

  • OTP & Authentication

    Send one-time passcodes and login verifications with a verified sender badge, so customers can trust the message before they act on it.

    Examples: OTP codes · Login verification · Two-factor authentication · Account recovery
    IDEAL FOR: e-commerce accounts, SaaS logins, digital services

  • Delivery & Appointment Notifications

    Keep customers updated with rich, branded status updates that include a map, a photo, or a one-tap confirmation, not just a plain text line.

    Examples: Delivery tracking · Appointment reminders · Booking confirmations · Rescheduling prompts
    IDEAL FOR: logistics operators, healthcare providers, service businesses

  • Retail & Product Discovery

    Showcase a full product carousel inside the conversation, with images, prices, and a direct action button, no separate app or website visit required.

    Examples: New collection previews · Product carousels · Flash sale alerts · Restock notifications
    IDEAL FOR: retail brands, e-commerce platforms, fashion & lifestyle businesses

  • Banking & Transaction Alerts

    Deliver transaction alerts and payment confirmations from a verified, branded sender, so customers can tell a genuine alert from an imitation before they act.

    Examples: Transaction alerts · Payment confirmations · Fraud alerts · Statement notifications
    IDEAL FOR: banks, fintech apps, payment providers

  • Conversational Customer Support

    Let customers reply directly inside the thread with quick-reply buttons, turning a one-way notification into a two-way support conversation.

    Examples: Order support · FAQ quick replies · Service status updates · Escalation to an agent
    IDEAL FOR: customer service teams, airlines, telecom providers
[RCS + Voice]

When a Text Isn't Enough, Escalate to a Call

RCS and Voice work well together for moments where confirmation matters more than convenience, situations where someone needs to respond, not just read.

Typical combined workflows

  1. Unconfirmed OTP → Voice callback:
    Send a one-time passcode as a verified RCS message. If it isn't opened or confirmed before a short deadline passes, the platform automatically places an automated voice call reading out the code.
  2. High-value order → Voice confirmation:
    Send a high-value order confirmation with a tap-to-confirm button. If it goes unanswered before dispatch, escalate to a voice call asking the customer to confirm the order.
  3. Missed appointment reminder → Voice nudge:
    A rich RCS reminder goes out ahead of the scheduled appointment. If it stays unopened as the time approaches, an automated voice call follows as a final touchpoint.
  4. Security alert → Voice verification:
    Send an RCS notification for suspicious login activity. If unacknowledged, escalate to a voice call directing the customer to verify or lock their account immediately.

RCS carries the message, Voice closes the loop when a response can't wait. Setting up these escalation triggers takes one configuration step in the Horizon Dit dashboard, with no separate voice integration to build.

[For Developers]

Bring RCS Into Your Product
Through One API

Provisioning is handled during Agent setup, but sending is built for your existing systems. The Horizon Dit RCS API lets you trigger messages, check verification status, and receive delivery and read events, without waiting on a manual dashboard workflow for every send.

  • RCS Agent API for message sends, carousels, and suggested actions
  • Delivery and read-status webhooks per message
  • Dedicated sandbox for testing message flows before launch approval
  • Fallback to SMS handled automatically at the API level, no extra logic required
View Developer Documentation
RCS Agent API

send branded, interactive messages straight from the system you already use to reach customers

Delivery & Read Webhooks

know when a message lands and when it's actually seen

RCS Sandbox

run through Agent flows and message types before requesting launch approval

UAE & GCC Coverage

routes through Etisalat and du, reachable via the same API

[Pricing]

What RCS Actually Costs to Run

RCS pricing on Horizon Dit tracks how much you actually send, whether that's a first pilot Agent or a full rollout spanning multiple business units.

  • Starter

    Pay-as-you-go

    Suited to a first RCS Agent launch, or occasional sends while your use case takes shape.

  • Business

    Volume Rates

    Reduced per-message costs once RCS becomes part of your regular customer communication.

  • Enterprise

    Custom

    Priority handling for Agent verification, guaranteed uptime commitments, and pricing built around your specific deployment across the region.

  • SMS fallback included at no extra cost.
  • No long-term lock-in.
  • No hidden fees.
[Why Horizon Dit]

Why Businesses Trust Horizon Dit to Launch RCS Right

Getting an RCS Agent live and verified takes more than an API key. It takes a partner who handles brand registration, carrier approval, and regional nuance, so you don't have to learn the process from scratch.

  1. 01

    UAE-First Carrier Relationships

    Etisalat and du launch requests go through channels Horizon Dit has already established, rather than starting from a blank submission.

  2. 02

    Full Verification Handled for You

    Brand registration, Agent setup, and carrier launch approval are managed end to end, so your team configures messages, not paperwork.

  3. 03

    One Agent, Every Message Type

    OTP, transactional, promotional, and conversational messages all run through a single verified Agent, so there's no separate setup to manage per use case.

  4. 04

    Regional Compliance

    Opt-out handling, message content review, and telecom regulatory requirements are folded into every RCS Agent, so messaging meets local rules from day one.

Illustration of messaging infrastructure
  1. 05

    Local Carrier Expertise

    Support from people who work with UAE and GCC carrier requirements daily, reachable directly rather than through an offshore ticketing queue.

  2. 06

    Add RCS Without Starting Over

    Bring RCS into an existing SMS, WhatsApp, Voice, or Push setup without a second contract or a separate platform to learn.

[Industries]

Where Visual, Verified Messaging Makes the Biggest Difference

RCS earns its keep where someone needs to see something, not just read a line of text, and where knowing a sender is genuine changes whether they act.

Ecommerce & Retail Ecommerce & Retail →
Finance Finance →
Fintech Fintech →
Logistics Logistics →
Travel Travel →
Healthcare Healthcare →
Education Education →
Real Estate Real Estate →
SaaS SaaS →
On-Demand Services On-Demand Services →
Insurance Insurance →
Government Government →
[FAQ]

Frequently Asked Questions

RCS Business Messaging upgrades a standard text thread into a branded, interactive conversation, delivered through the same carrier network SMS already uses. Customers see a verified sender name and logo, along with support for images, buttons, and rich replies, all inside their phone's default messaging app.

[Ready to Start?]

Make Every Message Look Like It's Really From You

Whether you're launching your first RCS Agent, adding a verified channel to an existing platform, or scaling messaging across every touchpoint, Horizon Dit takes care of verification and carrier approval, leaving your team free to shape what the conversation actually says.

Reach Android customers throughout the UAE and neighboring Gulf markets with a channel built for trust, not just delivery.

Request a Demo
one system every channel full visibility